In this video I break down why I tell a lot of people they honestly shouldn’t get into car rentals in 2026—unless you’re willing to do it the right way. It’s not that the business can’t make money. My brother and I started four years ago with one car and a big dream, and now we’ve got hundreds of cars, investors, and a real operation. The issue is I watch people make the exact same mistakes over and over, lose money, and then act surprised when the business spits them out. I cover the biggest killers: buying the wrong cars (usually that brand-new shiny dealership car), ignoring depreciation, and getting crushed by maintenance and day-to-day ops when you’re doing everything yourself. This game isn’t about having “cool” cars—it’s about profit, ROI, low depreciation, and low maintenance, especially early on with boring economy vehicles. Then I talk about the reality of scale: one or two cars isn’t a real business for most people, and if you’re not willing to get creative with financing, partners, and eventually building systems outside the platforms, you’re going to stay stuck. The goal is control—your own process, your own system, and a fleet that actually runs like a company.