4 AI Prompts That Replace Hours of Market Research (For Coaches)

Discover the exact words your ideal clients use when they're struggling - even if you've never worked with anyone in that niche before! Get my FREE Coach Website Blueprint that shows you exactly what to write on all 5 essential pages of your coaching website 👉 https://jennielakenan.com/blueprint In this video, I'll show you exactly how to use 4 AI prompts to do deep market research for your coaching business in about 30 minutes instead of spending hours on client interviews and research. 🎯🎯 AI PROMPTS 🎯🎯 ⬇️ PROMPT 1 ⬇️ You are a senior customer insight and niche market researcher specializing in coaching industries. Step 1 — Define My Audience: Restate my audience based on this info: [Insert your best description here]. Step 2 — Simulated Deep Research: Search your training data and simulate real-time research from: - Online communities (Reddit, Facebook groups, niche forums) - Amazon, YouTube, and podcast reviews - Social media post comments - Blogs and articles (past 12 months) Collect: 1. 15–20 verbatim quotes of frustrations, obstacles, or unmet needs (tag tone: frustration, fear, shame, etc.). 2. 15–20 verbatim quotes of desires, dreams, or outcomes they want (tag tone: excitement, relief, pride, etc.). Step 3 — Identify Root Causes: For each quote, perform a quick “five whys” to uncover the deeper root fear or motivator. Cluster these into 3–5 main themes. Step 4 — Output Format: Deliver results in three parts: 1. Table of Quotes with tone tags. 2. List of root fears/motivators with % prevalence. 3. A “before/after” story written in their natural language. ⬇️ PROMPT 2 ⬇️ You are a niche market analyst for coaches. Step 1 — My Niche: I help: [Insert your offer or audience]. Step 2 — Competitor Scan: Simulate research on at least 5 direct or adjacent competitors in my niche. For each, include: - Name & main offer - Who they target - Their positioning/messaging style - Pricing or offer structure - Gaps or opportunities they’re missing Step 3 — Output: Summarize in a table: | Competitor | Target Audience | Main Offer | Messaging Style | Pricing | Gaps/Opportunities | ⬇️ PROMPT 3 ⬇️ You are an expert copywriter specializing in decoding audience language for high-converting offers. Step 1 — Context: My audience is: [Insert here] Their main problem or goal is: [Insert here] Step 2 — Language Mining: Simulate searching online reviews, group posts, and testimonials to find EXACT phrases they use. Identify: - Words/phrases with emotional charge - Metaphors and analogies - Common objections or hesitations Step 3 — Output: Provide: 1. At least 15 exact or near-exact quotes (grouped under emotional themes). 2. A list of 5–7 “power phrases” to use in headlines. 3. A one-sentence product promise that resolves their top fear or desire. ⬇️ PROMPT 4 ⬇️ You are a premium offer strategist and lead magnet designer. Using the research from my previous deep dives, create 3–5 “Invisalign equivalents” — premium service or program angles in my niche that: - Solve high-value, urgent problems - Are emotionally compelling - Can be packaged with clear deliverables & benefits For each premium offer angle, provide: - Name of offer - Core problem solved - Premium deliverables - Benefits (stated in customer’s voice) Then, based on each premium offer, generate 3–5 lead magnet ideas that would attract this audience and naturally lead them toward purchasing the offer. Lead magnet ideas can include: - PDF guides - Free video mini-courses - Interactive quizzes - Email series - Templates or checklists - Audio trainings For each lead magnet idea, provide: - Title - Format (PDF, quiz, video, etc.) - Short description of what’s inside - The specific pain point or desire it addresses - How it sets up the paid offer as the next logical step Finally: 1. Evaluate each premium offer and lead magnet on a scale of 1–10 for: - Relevance to audience needs - Emotional appeal - Likelihood to convert into sales 2. Rank them from best to worst. 3. Explain why the top-ranked premium offer and lead magnet are the best options compared to the others. ▶️ VIDEO CHAPTERS ▶️ 0:51 Prompt 1: Market & Audience Deep Research 4:07 Prompt 2: Competitor & Positioning Analysis 6:35 Prompt 3: Language & Messaging Goldmine 8:38 Prompt 4: Turn Research Into Offers & Lead Magnets 11:00 How to Apply Research to Your Website Copy 12:20 Next Steps: Email Marketing Funnel Setup About Jennie Lakenan: I'm a StoryBrand Certified messaging guide who has built over 150 websites for coaches. I help coaches clarify their message and create websites that convert visitors into clients. 👋 C0NNECT WITH ME 👋 ▶️ Website: https://jennielakenan.com/ ▶️ Instagram: https://www.instagram.com/jennielakenan/ ▶️ LinkedIn: https://www.linkedin.com/in/jennie-lakenan/ ▶️ Facebook: https://www.facebook.com/jennielakenan/ ▶️ YouTube: https://www.youtube.com/@jennielakenanofficial/ ▶️ Email: contact@jennielakenan.com