A Legal Fix That Could Save You $40K in Fines (Attorney Explains)

One legal mistake could cost you $40,000+. 👉 Get protected: https://jennielakenan.com/fineprintacademy/ Attorney Autumn Witt Boyd breaks down exactly how online coaches can stay FTC compliant while scaling—without compromising your marketing voice. What You'll Learn: ✅ How to properly document client testimonials and results ✅ When disclaimers are required (and where to place them) ✅ Money-back guarantee rules you need to know ✅ FTC compliance strategies that protect your business without killing your marketing voice The FTC has increased scrutiny on online businesses since 2020, with penalties reaching $43,792 per violation. If you're using testimonials, income claims, or guarantees in your marketing, this video is a must-watch. Autumn Witt Boyd is the founder of AWB Firm, a full-service law firm for online entrepreneurs. With 10 years of experience, she's helped hundreds of coaches, course creators, and online business owners navigate FTC compliance, contracts, and legal protection. Chapters: 0:45 - What is the FTC? 4:15 - Step 1: Verify results are true 8:30 - Step 2: Determine if results are typical 10:00 - Step 3: Craft effective disclaimers 13:30 - Step 4: Have money-back guarantee terms 16:45 - How to stay compliant Work With Me: 👉 Custom Website Design. For established coaches ready to uplevel their online presence with a strategic, custom-designed website: https://jennielakenan.com/web-design-for-coaches/ 👉 Website Kit for Coaches. Website templates and tutorials that take you from no website to a simple, stunning site in a day: https://jennielakenan.com/kit/ 👉 Website Care Plans. Hire my team as your go-to web partner to maintain and update your existing WordPress site: https://jennielakenan.com/website-care About Jennie Lakenan: I'm a StoryBrand Certified messaging guide who has built over 150 websites for coaches. I help coaches clarify their message and create websites that convert visitors into client conversations. 👋 C0NNECT WITH ME 👋 ▶️ Website: https://jennielakenan.com/ ▶️ Instagram: https://www.instagram.com/jennielakenan/ ▶️ LinkedIn: https://www.linkedin.com/in/jennie-lakenan/ ▶️ Facebook: https://www.facebook.com/jennielakenan/ ▶️ YouTube: https://www.youtube.com/@jennielakenanofficial/ ▶️ Email: contact@jennielakenan.com Affiliate Disclosure: The Fine Print Academy link is an affiliate link, which means I may receive a commission if you purchase through this link at no additional cost to you. I only recommend programs and services I genuinely believe in.