In this studio diary I’m taking you behind the scenes of the photoshoot for my latest collection—basically the part of a shop update that happens before anything is actually “live.” I’m sharing the rhythm of shoot day: styling pieces, moving things around a hundred times, chasing the right light, and trying to translate what I make in the studio into images that feel like my little world of objects. It’s equal parts calm and chaos, and I love that moment when a setup finally clicks and the ceramics look like themselves. This video is also a proper shop update because the online shop is open now. I talk through the process of preparing for a release, what goes into presenting a collection, and why photos matter so much for handmade work—especially when you’re asking someone to fall in love with an object through a screen. If you’re building your own creative practice or product-based business, the takeaway is: give yourself time for the “in-between” work (planning, styling, shooting), because it’s what helps the pieces land the way you intended.