Why AdTech Fragmentation Breaks Customer Experience in 2026

Customer data is not the only thing fragmented. Decision-making is fragmented too. Brands may have dozens of AdTech and MarTech platforms across the customer journey, but each system is usually optimising for its own clicks, views and conversions. That creates a bigger question for enterprises: who is coordinating the customer experience? In this clip from the #TechTransformed podcast, Mihir Nanavati, GM and Product Executive in MarTech and AdTech at BlueConic, joins Douglas Laney to explain why AI agents are changing how customer data platforms support marketing decisions. Watch the full episode here: https://em360tech.com/podcasts/future-customer-data-ai-agents-cdps-and-adtech-explained #AdTech #CustomerData #AgenticAI #MarketingTechnology #EM360Tech