Why Most Enterprise AI Investments Fail to Deliver ROI

Across every industry, boards are approving AI budgets. Inside many enterprises, however, the reality is the same. Pilots never scale, tools sit unused, and transformation programmes struggle to justify their investment. In this episode of the Tech Transformed podcast, host Trisha Pillay sits down with Darin Patterson, VP of Product Advocacy and Market Strategy at Make, to find out what separates the organisations genuinely operationalising AI from those still running expensive experiments. Listen to the full conversation with Darin Patterson on the Tech Transformed podcast. Connect with Darin on LinkedIn and explore Make's automation platform at make.com. Takeaways - AI adoption challenges - Organisational culture and AI - Ownership models for AI - Measuring AI success - Operational AI examples Chapters 00:00 The AI Adoption Landscape 03:01 Bridging the ROI Gap in AI 05:48 Ownership and Responsibility in AI Implementation 08:57 Strategic Approaches to AI 11:57 Measuring Success in AI Initiatives 15:00 Cultural Transformation for AI Success 18:53 Real-World AI Implementation Examples 24:00 Advice for C-Level Leaders on AI Investment #AI #EnterpriseAI #AIAdoption #TechTransformed #AIBusiness #DigitalTransformation #Automation #AIROI #Make #BusinessStrategy