AI SEARCH NEEDS THIS IN 2026

AI search in digital commerce is not just about adding smarter features. In EM360Tech’s Don’t Panic, It’s Just Data podcast, Vespa.ai’s Jürgen Obermann and Piotr Kobziakowski discuss why scaling AI in e-commerce depends on the architecture underneath search, ranking, recommendation and personalisation. Watch the full conversation with host and analyst Dana Gardner: https://em360tech.com/podcasts/how-scale-ai-digital-commerce-effectively