AI in digital commerce is no longer just about adding intelligence to the customer journey. It is about whether the architecture underneath can support real-time relevance, faster experimentation, smarter search, and customer experiences that adapt as quickly as the market does. In this EM360Tech conversation, Vespa.ai, winner of the Q1 2026 Vanguard Award, explores what it really takes to move AI commerce beyond hype and into production-ready systems. From real-time search and ranking to personalisation at scale, the discussion looks at the infrastructure behind modern digital commerce and why enterprise leaders need to think carefully about the systems powering customer experience. Watch the full award-winning episode to learn how AI, search, ranking and personalisation are shaping the future of enterprise digital commerce. https://em360tech.com/podcasts/how-scale-ai-digital-commerce-effectively #AI #DigitalCommerce #EnterpriseAI #Search #Personalisation #CustomerExperience #VespaAI #EM360Tech

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