Honey was the headline, but broken attribution is the real problem—and it’s still happening to creators every day. In this video, we break down why you should never post anything online without your own short link, and why you should never, ever post an affiliate link without your own link tracking in front of it. When you paste a brand’s link (or their short link) directly, you’re handing them full control of the data. And when something breaks—or gets “creatively” attributed—you have zero leverage to prove what you actually sent. We compare the big names (Bitly vs TinyURL vs Short.io vs Dub Links) and explain why most legacy link shorteners are either too superficial (TinyURL), too painful for real analytics and workflows (Short.io, in our experience), or encourage bad habits by pushing their own domain (Bitly). Our stack is Dub + our own custom domain (efficient.link) because it’s modern, fast, and actually built for tracking. Then we give you our five setup principles (custom domain, organized naming, redirect flexibility, use links everywhere) and our monitoring playbook: check Dub analytics vs your affiliate platform weekly, tolerate small variance, and escalate fast if things are off—because every day you wait is money and data you don’t get back.