I used to spend way too long building MVPs. I once put a full month into an app, convinced it would make at least $300/month, and it generated $0. That’s when it clicked: the problem wasn’t always the app idea—it was the time (and emotional attachment) I poured into it before I had any real validation. As indie devs, we don’t have VC money, so spending 1–4 months on something that might never make a dollar is basically a burnout recipe. In this video I share my extremely aggressive, pragmatic “one week MVP rule”: 7 days total. I do 5 days for bare-bones coding (the core feature that solves the main problem + a solid onboarding of at least 3–4 screens), and 2 days for design + launch prep (clean UI, App Store screenshots, title/subtitle/description). I also talk about how I use AI tools to move faster—Claude for nicer UI output, Gemini for more complex logic—without “vibe coding” the entire app. I back it up with two real examples (Ren and Evolo) that made $0 after 2 weeks and 1 month of work, and what I learned. The point is simple: ship fast, validate fast, and only then earn the right to iterate.