In this video I break down how my photo decluttering app (SwipeSwoop / “Swipes”) hit $200+ MRR in just 30 days after launch, with 465 users. It’s not life-changing money yet, but it’s enough to prove the idea works. I walk you through the whole journey: the random spark for the idea (watching my girlfriend struggle to delete photos one by one), the validation steps I took before building, and the exact decisions that helped me ship fast. I start with validation using ASO research (keyword research for the App Store). I used Astro to check “photo cleaner” and saw solid demand with a popularity score of 54 and difficulty of 63, then I double-checked monetization by looking at competitors on Sensor Tower (one competitor doing over $1M in 30 days). For the build, I kept the MVP simple and focused on UX: SwiftUI for UI, RevenueCat for subscriptions, and Firebase Firestore for feature requests. Then I share what actually moved the needle: pricing (weekly $6.99 with a 3-day trial + lifetime $34.99, plus an exit-offer lifetime $24.99), and three marketing channels—Product Hunt (7th place, 52 trials), TikTok/Instagram experiments, and small Apple Search Ads spends ($10–$50, ~$0.80 CPT). My biggest takeaway: ship fast, listen to users, and add at least one “sharable” screen to help word of mouth.