A few days ago I launched a tiny utility app called Swipe Soup — basically a photo cleaner for people who have 38 versions of the same selfie. The whole idea is simple: instead of deleting duplicates one by one like a caveman, you swipe through photos like you’re on Tinder and keep what you want. In this vlog I walk through the launch results, the numbers everyone’s secretly waiting for, and what actually moved the needle in the first few days. In the first 3 days I got 52 free trials on the $5.99/week plan, and 13 of those converted, which put me around $97 early on (with another $40–$50 likely coming in from people still subscribed). The biggest visibility boost didn’t come from some magical App Store moment — it was App Store boost plus a Product Hunt launch (I hit #7), which drove real traffic: on my best day 68 people came from ASO and 47 from web referrals (Product Hunt). Once the boost disappeared, rankings dropped fast, so I’m shifting harder into marketing experiments: Instagram (because it actually reaches US/UK audiences even if you’re not in the US — I’m in Romania) and next up Apple Search Ads for keyword intent. The bigger lesson: launches are messy, and you win by testing channels, pricing, and positioning until something sticks.