A couple hours before recording, I made one tiny change to my paywall and instantly got three new free trials. In this video I break down the exact paywall moves I’m using right now to squeeze more conversions out of the same traffic—because most indie devs aren’t “failing” due to bad apps, they’re leaving money on the table with the wrong paywall timing and offers. First, I show why I now put the paywall right after onboarding. Letting people get comfy in the free version basically trains them not to pay, while onboarding is the moment they’re excited and actually primed to commit. Then I talk about running a 3‑day free trial, but with a twist: I A/B test separate paywalls (weekly vs monthly vs yearly) where each one has a single goal—get the user to start a trial—so I’m not guessing what plan people prefer. After that, I cover my “second chance” plays: show a time-sensitive discount immediately after they close the paywall, follow up with notifications for people who bounced, and the wild one I’m still building—an uninstall-save discount flow. Eat your veggies and ship fast.