There are two critical questions I tell you to ask before you buy Incogni: what does it do exactly, and does it work as advertised? In this video, I break down both. Incogni is a data broker removal service, which means it’s designed to help remove your personal info from those pesky companies that scrape and resell your data. After testing Incogni (and a bunch of competitors), the simplest summary is: it does one thing very, very well—submitting as many opt-out requests to as many data brokers as possible. But the story gets nuanced. I’ll show you why the “removal numbers” in this industry can be inflated, and why you shouldn’t assume a huge number automatically means your real exposure was huge. In my testing, Incogni reported over 200 removals, and I verified several—so yes, it works. The trade-off is that Incogni tends to submit requests broadly, even when there may not be a verified matching profile on a given site, which is why tools like Optery can be appealing if you want screenshot proof and more precise exposure verification. If you want volume and strong cost per removal, Incogni is a specialist. If you want bigger-picture identity theft protection, I explain why I personally lean toward Aura for more “360 coverage.”