Most people think you have to spend a ton of money to get your personal info off the internet, but in this video I break down how Incogni can deliver legit data broker removal for about “a cup of coffee per month.” I walk through how it works after signup (basic info like name, DOB, and address history), what the dashboard looks like, and what you can realistically expect from its automated takedown requests. I also explain why it matters that Incogni is owned by Surfshark—because the bundle can drop the price to around $4/month and adds VPN, dark web monitoring, and antivirus. For testing, we ran Incogni for 60 days using a friend’s real data. Before: 14 broker/search site results (Axiom, Spokeo, Radaris, and more) showing addresses, phone numbers, and relatives. After: most of the “people search” results were gone, leaving mostly professional and social profiles. My big praise is coverage—Incogni now hits sites like Spokeo/Radaris (it didn’t years ago), it removes you from obscure brokers, and it has strong international reach. My main caveat: reporting is less detailed than Optery, and the matching can inflate removals by grabbing other people with similar names. If you’re showing up on ~6–15 brokers, Incogni is a great budget pick; above that, I’d step up to DeleteMe or Optery.