DeleteMe vs Optery vs Aura — I tested all three because I know you’ve already done too much research and you just want the straight answer. In this video I break down what each service actually does (and what it doesn’t), focusing on the stuff that matters: accuracy vs volume, how removals are verified, how many sites they cover, and whether you’re just buying data broker removals or real identity protection. DeleteMe is the “human-first” option. Their manual, privacy-advisor-reviewed approach helps avoid false matches (which is a bigger deal than most people realize if you have a common name). They also claim coverage across 850+ broker sites, but they prioritize high-risk removals over padded numbers—and they’re annual-only, so you’re committing long-term. Optery is the transparency and volume king in my testing: a mix of automated + manual removals, over 300 removals, and screenshot verification so you can actually see what got taken down. Aura is different: it’s identity theft protection first, with data broker removal as one piece of the ecosystem. For most people, Aura is my #1 recommendation because credit monitoring alerts, dark web/breach monitoring, and identity theft insurance close the gaps that data removal alone can’t.