In this video, I tested DeleteMe vs Incogni vs Aura with real accounts over a few months, because picking the wrong data removal service can leave your personal info exposed while also wasting your money. I break down what data broker sites actually do (they scrape and resell your info legally) and what these services are really doing behind the scenes: submitting takedown requests and making sure your listings come down. Then I walk through the five differences that actually matter—coverage (quantity vs high-risk focus), automation vs human oversight, timeline, transparency, and what happens when prevention fails. Here’s what I found: Incogni and DeleteMe chase volume, while Aura takes a more strategic approach by focusing on high-risk brokers (and expanding that list). In my testing, Incogni got ~200 removals, DeleteMe ~100, and Aura ~50—so yes, volume can win if you’re trying to shrink your footprint everywhere (like a stalking/doxing scenario). But speed matters too: Aura started within hours, Incogni took 1–2 days, and DeleteMe took about a week. And the biggest shift in this comparison is protection after exposure—Incogni basically ends at removals, while Aura is a full identity theft protection ecosystem with credit monitoring, dark web alerts, VPN/antivirus, financial tracking, and $1–$5M identity theft insurance. That’s why Aura is my #1 recommendation for most people.