In this video, I put Aura vs LifeLock head-to-head the way identity theft protection should be tested: starting with the foundation—credit monitoring. When someone steals your identity, they try to open new lines of credit fast, so you can’t afford “we’ll tell you later.” I break down why monitoring Experian, TransUnion, and Equifax matters, and why I find it odd (and honestly confusing) that LifeLock’s basic plan only monitors one bureau while Aura monitors all three on every plan. Then I get into the real-world stuff my team and I actually saw in testing: alert speed, insurance, and resolution help. Aura alerted me within seconds when my credit was run (before I even ended the call with an internet provider), while LifeLock took about a day. I also explain why Aura’s simple $1M per adult coverage (and optional $5M family coverage) gives better peace of mind than LifeLock’s tiered limits, and why Aura’s dedicated case manager setup beats bouncing between reps. Finally, I compare data broker removal (Aura’s automated removals across ~90+ sites vs LifeLock’s ~19 and extra steps/costs) and pricing transparency. Bottom line: Aura is better for almost everyone—LifeLock mainly makes sense if you’re already deep in the Norton ecosystem.