I’ve been following Lensbaby’s journey for a long time, and this video is all about why the new Lensbaby Twist 28 is officially their most requested lens ever. Lensbaby has never chased “clinical perfection”—they chase soul, mood, and the feeling of an image. With the April 2nd launch details finally out, I break down what makes this compact Petzval-inspired pancake so exciting: it brings that iconic swirling bokeh into a wide-angle 28mm perspective, which is exactly what a lot of photographers have been asking for to tell bigger stories with more environment in-frame. I also dig into the practical side. The Twist 28 is a tiny 140g daily-carry lens with full-frame coverage and broad mirrorless mount support (Sony E, Canon RF, Nikon Z, Fujifilm X, and Micro Four Thirds). It’s manual focus (which I love because it forces you to engage with the frame), focuses as close as 8 inches, and uses a fixed circular aperture at f/3.5 to keep the optical character consistent. The big takeaway: this isn’t a lens for corner-to-corner charts—it’s a tool for making digital photos feel like physical memories, with sharpness in the center and organic fall-off plus swirl that turns the background into a character.