I designed 750 websites and learned this

Hire us to build your website: https://bycrawford.com/hire-us Premium Website Checklist: https://bycrawford.com/premium-website-checklist Timestamps: 00:00 – Intro 00:19 – Hero section, attention & social proof fundamentals 00:57 – Writing for distracted visitors & clarity over cleverness 01:28 – Case studies, headlines & differentiation 02:35 – Simplicity, objections & conversion-focused structure 03:05 – Animation, jargon & designing for non-experts 03:52 – Clarity beats beauty & controlling the narrative 04:24 – Decision fatigue & call-to-action strategy 04:56 – Trust, consistency & filtering bad-fit clients 05:51 – Stock photos, mobile-first design & website as a salesperson 07:01 – Fewer pages, optimization, SEO & selling outcomes 08:13 – Next Steps I designed over 750 websites and learned exactly what separates sites that look good from sites that actually make money. In this video, I break down the real reasons most businesses struggle with website conversion and the most common website design mistakes that quietly kill sales. I show how I approach conversion rate optimization using a proven cro strategy I’ve refined across hundreds of projects. I walk through what makes high converting websites work, sharing practical web design tips you can apply immediately. You’ll see how landing page optimization and a clear website sales funnel dramatically increase results, especially when paired with persuasive website copywriting and intentional ux ui design. I also cover homepage optimization for both a service business website and saas website optimization, explaining how conversion focused design improves trust, clarity, and action. This is a full breakdown of website optimization, web design strategy, and real-world website best practices used on a modern marketing website that’s built to convert, not just impress.