Brutally Honest Advice About Web Design in 9 mins

🎯 Join the waitlist for my community: https://buildyourmargin.com/ Hire us to build your website: https://bycrawford.com/hire-us Premium Website Checklist: https://bycrawford.com/premium-website-checklist Timestamps: 00:00 Intro 00:40 First Impressions Matter 02:31 Crafting Effective Copy 03:46 Unique Design Elements 05:01 Engaging User Experience 06:00 Visitor Journey Insights 06:51 Building Trust with Metrics 07:15 Effective Communication Strategies 08:07 Focus on User Needs 08:50 Analyzing What Works After designing over 750 websites for everyone from startups to Fortune 500 companies, I've picked up a thing or two about what really works. Spoiler alert: people don't read websites the way you think. They're not poring over every word; they're skimming for key points, scanning for images, and forming snap judgments based on the first impression. If your site is a wall of text, you've already lost them. Write for skimmers, use short paragraphs, and make important points easy to find. Another biggie: clarity over cleverness. Businesses often write website copy like they're drafting a novel, lots of words, little meaning. Cut it down, then cut it in half again. Visitors will judge your professionalism based on how your site looks and feels. If it takes more than three seconds to load, you've lost most of them. Fancy animations might impress designers, but they usually just slow things down. Keep it simple, functional, and focused on your audience, not your personal preferences.