How to Automate Lead Follow-Up Using AI (Email, SMS & Ads)

The number one question I got asked this week was: “Why aren’t my ads scaling?” Get Your Custom Blueprint: https://www.automationlinks.com/system. We manage over $3 million per month in ads, and the #1 mistake I see most brands make is simple: They don’t follow up. In this video, I share my screen and break down the exact follow-up system we use to generate $3M/month with 80% profit margins, without spending more on ads. Most brands spend all their time and money at the top of the funnel, driving new leads to their website… and then they stop. They hope for a sale. That’s the most expensive way to advertise. The real money is in automated follow-up: 1. Retargeting ads 2. Email sequences 3. SMS follow-up 4. Consistent messaging across platforms Once someone visits your site, retargeting becomes your lowest-cost, highest-ROI advertising channel, because you already know who they are. Use Datashopper: https://datashopper.com/?ref=QUdFTlRfNDc In this video, I walk through: 1. How to track leads properly with pixels 2. How to retarget even if someone doesn’t fill out a form 3. How we use AI to write emails, ads, and SMS that convert 4. How to sync your ads, emails, and social content so you build trust fast 5. How to turn follow-up into predictable profit Hey, my name is Brad Smith, owner of AutomationLinks. I’ve been doing this for over 10 years and have worked with 2,500+ brands. If you want the exact copy-and-paste system I’m breaking down in this video, comment “SYSTEM” below and someone from my team will send it over. Let’s dive in. HIGHLIGHTS: 00:00 Why Aren’t My Ads Scaling? (The #1 Mistake Brands Make) 00:32 What Is Automated Follow-Up in Marketing? 01:05 Why Retargeting Ads Are Cheaper Than Cold Ads 01:42 How to Track Leads With Pixels the Right Way 02:20 How to Retarget Website Visitors Who Don’t Fill Out Forms 02:58 How We Use AI to Write Follow-Up Emails, Ads & SMS 03:45 How to Match Your Ads, Emails & SMS for Higher Conversions 04:25 How Many Times a Lead Needs to See You Before Buying 04:55 How Automated Follow-Up Increases Ad Profit by 60%+ 05:15 How to Get the Exact Follow-Up System (Free) Here are the 10 steps you can do: 1. Install your pixels (Meta, Google/YouTube, X, LinkedIn) so every visit gets tracked. 2. Set up conversion events so you know who became a lead vs who bounced. 3. Add a visitor ID tool (like DataShopper) so you can retarget people even if they don’t fill out your form. 4. Build a simple follow-up plan: 7 touches total (email + SMS + retargeting ads). 5. Use AI to write your follow-up content: emails, texts, and retargeting ad copy. 6. Make your messaging match everywhere (landing page = emails = SMS = retargeting ads). 7. Launch retargeting ads across platforms (Meta + YouTube + X + LinkedIn if B2B). 8. Automate your CRM triggers based on behavior (visited page, clicked, opted in, booked call, purchased). 9. Increase frequency: make sure leads see you multiple times over the next few days (ads + inbox + phone). 10. After purchase, keep the relationship going (newsletter + review request + referral ask + upsell flow).