How Pheromones, Divorce & Fight Club Soap Sparked a Multi-Million Dollar Brand

From Rock Bottom to Relentless: How One Man Turned a Divorce, a Failed Business, and a Bar of Soap into a Confidence-Boosting Empire for Men. Alpha Soap, Real Results In this episode of the Relationship Marketing Podcast, Brad Smith sits down with Scott Car, founder of Tactical Soap, the world’s first pheromone-infused soap for men, inspired by Fight Club, James Bond, and Top Gun. From rock bottom, divorce, and losing everything to building a multi-million dollar brand out of his garage, Scott’s story is hilarious, inspiring, and packed with raw, unfiltered entrepreneurial wisdom. You’ll learn how he created “Durden” soap, the secret power of pheromones, how influencer marketing exploded his business, and why confidence, not just smell, is your real superpower. This isn’t just soap, it’s a movement. Chapters: 00:00 - Intro, Pheromone Soap? Yep 00:52 - Meet Scott Car and Tactical Soap 02:20 - Divorce, Lost Income and No Plan 04:00 - The Weird Dating App Phase 05:30 - "Turn Up The Heat" Changed Everything 07:05 - Soap and Pheromones, Lightbulb Moment 08:45 - Building a Brand in the Garage 10:20 - The Fight Club Connection 11:40 - Why Influencer Marketing Worked 13:10 - First $1,000 Day 14:20 - Touch of Modern and Business Breakthrough 16:00 - The Alpha, The Hero, and The Party Guy 17:30 - The Deodorant That Changed the Game 19:05 - Solid Cologne and Body Butter Explained 20:30 - Real Pheromone Science, Confidence Boost 22:10 - Influencer Marketing Mistakes to Avoid 24:00 - What Makes Durden So Powerful 25:30 - From Soap to Spray, Enter Bullet 27:00 - How Pheromones Actually Work 28:45 - Who Should Try Tactical Soap 30:00 - Where to Buy and Final Thoughts Try Tactical Soap: https://tacticalsoap.com Follow Scott on Instagram: https://www.instagram.com/tacticalsoap/