What the stats tell us about podcast consumption through December and January

Want to learn how to edit your own content using Descript? https://www.bambyacademy.com/learndescript I've gathered some valuable insights on podcast release schedules over the Christmas holiday period, drawing from data of over 60 global clients and deep industry analysis. Contrary to previous recommendations about taking a December break, the increasing global listenership suggests it might not be the best move anymore. I'd suggest podcasters don't halt content production in December. Instead, think about replaying your best episodes or batching your December content through November so that you can still take a break yourself. Come January, there's a notable surge in listenership. It's vital to be ready with fresh content. Interestingly, the spike isn't uniform across all categories; health and true crime genres tend to peak early, while business sees a rise around mid-January. From what I've seen, June might actually be a more suitable month for a break especially for the Australian audience. But always keep in mind: it's essential to plan your breaks around your own needs and your podcast's broader goals. Chapter Markers: 00:00 Introduction 00:14 Understanding Podcast Trends and Statistics 01:03 Rethinking the December Podcasting Break 02:10 The Strategy of Recasting 03:11 The Importance of Batching 04:32 Planning for Different Podcast Categories 06:39 The Impact of Taking a Break On Your Podcast 08:48 Conclusion and Final Thoughts RESOURCES WE MENTIONED Podtrac- Industry Data: https://analytics.podtrac.com/trends Bamby Media Services: https://www.bambymedia.com/services GEAR WE USE TO PRODUCE THIS PODCAST: Rode PodMic USB XLR edition https://amzn.to/3O7INTn Rode SC19 Cable: https://www.rode.com/accessories/sc19 Satechi Hub: https://amzn.to/3rHDr9Q Rode Boom Arm: https://amzn.to/3O15WIj XLR Cables: https://amzn.to/3rkw0VO Focusrite Clarett+: https://amzn.to/3NIr0SD Sony ZV E10: https://amzn.to/3D0PP7h Elgato Camlink: https://amzn.to/44e534X Aputure Amaran 200d LED Video Light: https://amzn.to/3XGyGcx Aputure Light Box Mini: https://amzn.to/46yVxuG