Apple Podcasts Moves Into Video: What This Actually Means for Podcasters

Apple Podcasts has officially moved into *video podcasting,* and it’s a bigger shift than a lot of podcasters realise. With support for *HLS video,* Apple will now allow creators to publish *video podcasts on Apple Podcasts* and give listeners the option to switch between *audio and video* in the same feed. In this episode, I break down what this update actually means for podcasters and whether it’s something you should be paying attention to right now. I cover how *Apple Podcasts video* works, what *HLS streaming* actually is in simple terms, and why this matters if you’re already publishing *video podcasts on YouTube or Spotify.* If you’ve been wondering whether Apple entering the video space changes your *podcast distribution strategy,* this video will help you understand where it fits and whether it’s worth adding to your workflow. I also talk about the practical side of *video podcast production.* That includes the extra costs that come with cameras, lighting, good audio, and creating a setup that actually looks good on screen. Not every podcast needs video, and not every creator should feel pressured to jump into *video podcasting* straight away. If your show works best as an *audio-first podcast,* that is still completely valid. I also get into the bigger questions around *podcast monetisation,* *Apple Podcasts analytics,* and whether uploading your show as a *video podcast on Apple Podcasts* could hurt your *YouTube views* or *YouTube monetisation.* If you’re a podcaster, content creator, or business owner trying to decide between *audio vs video podcasting,* this episode will help you think it through clearly. *CHAPTER MARKERS* 00:00 Apple Podcasts Adds Video 00:39 What Is HLS Video Streaming? 01:54 What This Means for Podcasters 02:54 Podcast Hosts Supporting Apple Video 04:13 Why Apple Video Podcasts Matter 06:42 Who Should Start Video Podcasting 08:36 Video Podcasting Pros and Cons 09:40 Will People Watch Video Podcasts on Apple? 11:52 Apple Podcast Ads and Analytics 14:13 Why YouTube Still Leads Video Podcasting 15:55 Big Questions About Apple Video Podcasts 17:18 My Podcast Platform Strategy 19:41 Final Thoughts on Apple Video Podcasts 20:26 Outro and Goodbye *BAMBY MEDIA LINKS:* Our Learn Descript Program (http://www.bambyacademy.com/learndescript) Monetising Your Podcast Course (https://www.bambyacademy.com/offers/8L4n4qQZ/checkout) YouTube Channel (https://www.youtube.com/@bambymedia) Our Services (https://www.bambymedia.com/services) *GEAR WE USE HERE AT BAMBY MEDIA* SE Dyncaster DCM8 (https://amzn.to/3SEWnkM) Elgato Wave Pro Arm (https://amzn.to/43DYUAG) Rode PSA1+ (https://amzn.to/4oNn589) Shure MV7+ (https://amzn.to/3ScRe2g) Elgato Wave Mic Pro (https://puyp.captivate.fm/elgato-wave-pro) XLR Cables (https://amzn.to/3rkw0VO) Sony ZV E10 (https://amzn.to/3D0PP7h) Elgato Camlink (https://amzn.to/44e534X) Aputure Amaran 200d LED Video Light (https://amzn.to/3XGyGcx) Aputure Light Box Min (https://amzn.to/46yVxuG) *Pre-Amp/Mixers we recommend* Focusrite Clarett+ (https://amzn.to/3NIr0SD) Rode Streamer X (https://amzn.to/49EOamv) Rodecaster Pro II (https://amzn.to/3In1QH1) Rodecaster Pro Duo (https://amzn.to/3Io09J9)