Treat Your Podcast Like A Brand with Greg Wasserman

Want to learn how to edit your own content using Descript? https://www.bambyacademy.com/learndescript I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there. In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting. 00:00 Introduction 01:14 Creating A Community in Podcasting 02:40 The Importance of Branding in Podcasting 12:11 The Role of AI in Podcasting 15:57 What Metrics To Track for Podcast Growth 21:37 Conclusion and How to Connect with Greg BAMBY MEDIA LINKS: Free Podcast Audit Service https://www.bambymedia.com/free-podcast-audit DIY Podcaster Program https://www.bambymedia.com/diypodcaster Bamby Media Services https://www.bambymedia.com/services WHERE TO FIND GREG: Greg’s Masterclass - “From Pocdaster to Profitable Brand” https://kasa-media-pro.thinkific.com/courses/monetization_mindset?ref=032c3a LinkedIn https://www.linkedin.com/in/gregwasserman/ Try Castmagic https://get.castmagic.io/6t7r7pcd5juc GEAR WE USE TO PRODUCE THIS PODCAST: SE Dyncaster DCM8 https://amzn.to/3Oqy5ID Rode SC19 Cable: https://www.rode.com/accessories/sc19 Satechi Hub: https://amzn.to/4bhuDtD Rode Boom Arm: https://amzn.to/3ucZSW9 XLR Cables: https://amzn.to/3SJyIje Focusrite Clarett+: https://amzn.to/3UpqrSM Sony ZV E10: https://amzn.to/483Gfxw Elgato Camlink: https://amzn.to/4bjgYCe Aputure Amaran 200d LED Video Light: https://amzn.to/4bhFXGe Aputure Light Box Mini: https://amzn.to/3u55T7m