The difference between programmatic and host-read podcast ads

Want to learn how to edit your own content using Descript? https://www.bambyacademy.com/learndescript 00:00:00 Introduction to the topic of host read vs programmatic podcast advertising 00:00:45 Statistics on the increase in investment in podcast advertising 00:02:18 Explanation of programmatic advertising and its expected increase 00:03:31 Overview of hosts that offer programmatic advertising 00:05:13 Discussion on the need to ensure programmatic ads align with the show and its audience 00:06:42 Explanation of how hosts make money from programmatic advertising 00:09:09 Introduction to host read ads and their benefits 00:09:59 Statistics on the use of host red ads by advertisers 00:11:46 Promotion of a paid masterclass on monetizing a podcast 00:13:15 Encouragement to try different advertising strategies and be willing to fail MONETISING YOUR PODCAST MASTERCLASS: https://www.bambymedia.com/masterclasses Links Mentioned In The Video: Artlist: https://artlist.io/referral/281659/Brianna Buzzsprout: https://www.buzzsprout.com/?referrer_id=1281877 State Of the Nation Report - IAB https://iabaustralia.com.au/resource/audio-advertising-state-of-the-nation-2023/ #podcast #podcasting #bambymedia