Podcast Launch Strategy: A Step-by-Step Guide with Social Media Promotion

Want to learn how to edit your own content using Descript? https://www.bambyacademy.com/learndescript I’ve seen so many new podcasts launch with next to no promotion behind them. Then they wonder why they didn’t receive as many downloads as they thought they should have. They’ve told their friends and family, put a few graphics or videos out across social media, and they feel like that’s plenty. But it lands a little softer than they anticipated. There are also podcasters out there that are so nervous about putting their show out, that they don’t want to promote it. And that’s all well and good if you’re just testing the waters, or you don’t really want anyone to know about your show until you feel like you’ve found your feet. But I’m not talking to that podcaster here. I’m talking to the podcaster who wants to make the most of their new podcast launch. The podcaster who wants to make sure they squeeze as much out of their launch as possible, without spending money on ads or other paid strategies. This is purely a strategy for those of you who want to use social media, email marketing and good ol’ fashioned word of mouth to help promote their new podcast. So, here’s the exact strategy I recommend to our clients, and we use ourselves here at Bamby Media. CHAPTER MARKERS: 00:00 Kickstarting Your Podcast Launch: The Ultimate Guide 00:16 Three Weeks Out: Building Anticipation and Engagement 06:58 Two Weeks Out: Announcing Your Podcast with a Bang 11:39 The Final Countdown: One Week to Podcast Launch 16:19 Launch Week 21:42 Post-Launch: Keeping the Momentum and Engaging Your Audience 26:03 Reflections and Next Steps: Ensuring Podcast Success BAMBY MEDIA LINKS: Free Podcast Audit Service https://www.bambymedia.com/free-podcast-audit LinkedIn: https://www.linkedin.com/in/bamby-media/ PodCoach Service https://www.bambymedia.com/podcoach Bamby Media Services https://www.bambymedia.com/services GEAR WE USE TO PRODUCE THIS PODCAST: SE Dyncaster DCM8 https://amzn.to/3Oqy5ID Rode SC19 Cable: https://www.rode.com/accessories/sc19 Satechi Hub: https://amzn.to/4bhuDtD Rode Boom Arm: https://amzn.to/3ucZSW9 XLR Cables: https://amzn.to/3SJyIje Focusrite Clarett+: https://amzn.to/3UpqrSM Sony ZV E10: https://amzn.to/483Gfxw Elgato Camlink: https://amzn.to/4bjgYCe Aputure Amaran 200d LED Video Light: https://amzn.to/4bhFXGe Aputure Light Box Mini: https://amzn.to/3u55T7m