Generating $350k from her podcast and the power of masterful marketing with Suz Chadwick

Want to learn how to edit your own content using Descript? https://www.bambyacademy.com/learndescript Today I’m sitting down with Suz Chadwick, the host of the Brand Builder’s Lab podcast. We delve into the world of podcasting and personal branding, sharing her insights on monetising your podcast and leveraging it as a formidable marketing tool. Suz takes us through her remarkable podcasting journey, starting back in November 2017, and how it became an integral part of her personal brand. She emphasises the immense potential of podcasting as a marketing strategy, shedding light on how it helps clarify your message and attract clients. Suz also divulges her strategies for monetising your podcast effectively, including pre-roll and post-roll ads that have generated her over $350,000 in revenue. If you're a podcaster looking to transform your passion into profit and build a compelling personal brand, this episode is a must-listen. Join me as Suz Chadwick shares her valuable insights and strategies, and discover how you can unlock the full potential of your podcast. ********* [00:08:11] Podcasting to clarifying thought leadership [00:09:37] Selling strong offers in podcast monetisation [00:10:20] Dynamic ad insertion for marketing and monetisation [00:11:00] The effectiveness of advertising on your own podcast [00:11:48] Discovering new content creators through podcasting [00:12:38] Rapid conversion potential through engaging content and marketing [00:13:13] Consistency challenges with batch recording [00:13:33] Video content dilemma and its importance in podcasting [00:14:00] The effort and evolution of podcasting over time [00:14:15] Commitment and mindset required for podcast consistency [00:16:00] Patience needed for podcast growth and success [00:17:13] Supporting your mission and business goals [00:17:35] Consumption of audio versus video content [00:18:00] The journey of podcast development and adaptation [00:18:23] Amy Porterfield's influence on podcast frequency [00:18:44] Podcasting without focusing on stats [00:19:48] The misconception of quick success in podcasting and business [00:21:35] The importance of enjoying the podcasting journey [00:22:23] Recommendation of the "Diary of a CEO" podcast ********** Links Mentioned In The Video: Website: https://suzchadwick.com/ Instagram: https://www.instagram.com/suzchadwick/ GEAR WE USE TO PRODUCE THIS PODCAST: Rode PodMic USB XLR edition https://amzn.to/3O7INTn Rode SC19 Cable: https://www.rode.com/accessories/sc19 Satechi Hub: https://amzn.to/3rHDr9Q Rode Boom Arm: https://amzn.to/3O15WIj XLR Cables: https://amzn.to/3rkw0VO Focusrite Clarett+: https://amzn.to/3NIr0SD Sony ZV E10: https://amzn.to/3D0PP7h Elgato Camlink: https://amzn.to/44e534X Aputure Amaran 200d LED Video Light: https://amzn.to/3XGyGcx Aputure Light Box Mini: https://amzn.to/46yVxuG