Apple just wrapped up the September 2025 event, and honestly it was one of the most action-packed ones I can remember—less buzzwords, more everyday upgrades that actually matter. In this video I run through everything announced in under 10 minutes: AirPods Pro 3, the refreshed Apple Watch lineup, and the new iPhone 17 family (including the super-thin iPhone Air, plus the 17 Pro and Pro Max). Pre-orders start Friday, and most of this lands September 19th. AirPods Pro 3 look like the biggest update in years with stronger ANC claims, five tip sizes, and two standout features: heart rate sensing in the earbuds and live translation that (in the demo) felt pretty natural. On the Watch side, Series 11 leans into tougher glass, 5G, and more serious health features like hypertension notifications and a sleep score—plus a 24-hour battery claim that actually matters for sleep tracking. SE 3 becomes the budget pick I’d recommend for first-time buyers/kids/parents, while Ultra 3 is still the rugged athlete watch with satellite SOS/location support and up to 42 hours. For iPhones, the regular 17 finally gets 120Hz ProMotion + always-on, 3000 nits outdoors, 48MP main and ultrawide, and faster charging claims. The iPhone Air is the wow moment at 5.6mm thin, while the Pros go all-in on sustained performance, thermals, and 48MP across all rear cameras. My big takeaway: it all sounds great, but I’d still wait for real reviews and tests before upgrading.