Starbucks South Korea to temporarily shut for staff history lesson | Asia News Week | ABC NEWS

Starbucks South Korea is taking the unprecedented step of closing all stores early on June 22 to conduct history training for its entire workforce, following a failed promotional campaign that triggered protests and a customer boycott. BBC reporter Jake Kwon explains to Asia News Week’s Yvonne Yong why the marketing event angered so many South Koreans. 0:00 Why is South Korean Starbucks facing backlash right now? 0:44 How did this mistake happen? 1:37 How have South Koreans reacted? 2:39 Do all Starbucks staff in South Korea need to take a history lesson? Subscribe: http://ab.co/1svxLVE Note: In most cases, our captions are auto-generated. #ABCNEWS #ABCNEWSAustralia