Victoria Lishchuk: Why AI Doesn't Replace Designer Thinking

Victoria has worked with some of the biggest brands in the world, and still chose to start over. In this episode, she reveals what top designers actually need to survive the next wave of change. Takeaways from this interview: - Why design must prioritize conversion, not visuals - How to balance motion, interaction, and clarity - When to use @Figma, @Framer or @Photoshop - Why testing with real users matters before launch - How AI accelerates experimentation (not replaces thinking) - What top designers in 2026 must understand about the market Who is Victoria? Victoria is a Framer-focused designer who transitioned from big-company product design to building high-impact websites for founders. She has 10+ years of experience, previously working with @Disney and @Sony, now focused on Framer-powered websites that help founders ship and grow faster. Follow Victoria https://x.com/victoria_framer Want weekly tips on how to grow your independent business? Join 500+ creatives at https://uncontrad.com