Podcast SEO – how to optimize your podcast and website to rank on search engines

Learn the secrets to optimizing your podcast and website for search engines in this case study. Discover how to use SEO techniques to boost your podcast's visibility and attract more listeners. We cover keyword research, optimizing your title, and what to add to your website. Don't miss out on valuable tips and tricks for increasing your podcast's ranking on search engines. 00:00 Introduction to podcast SEO 00:20 Case study: "Pilot Project" podcast 00:57 Two factors that determine how your podcast ranks on search engines 01:42 What do people search for when they're looking for podcasts? 02:25 How to get backlinks to your podcast from websites 04:25 How to improve your podcast's titles and descriptions to attract more listeners 07:48 How to rank higher in Spotify's podcast search engine 09:59 How to rank higher in Apple Podcasts' search engine 11:06 How to discover keywords, queries, and search terms related to your podcast 12:47 Tips for promoting your podcast on Reddit 13:13 Using keyword suggestions to improve your podcast website 15:06 Connecting your podcast website to Google Search Console 16:21 How to find podcasts to do promo swaps with 17:34 Optimizing podcast reviews and ratings for search 18:01 Getting your podcast to rank in YouTube search results Thanks to Pilot Podcast for being the case study for this video: https://podpilotproject.transistor.fm/ 🎙️ Looking for a better podcast hosting platform? Try Transistor.fm free for 14 days: https://transistor.fm/?via=youtube