Practical podcast marketing and growth tips for podcasters. Justin Jackson (Transistor) and Matt Stauffer (The Laravel Podcast with Taylor Otwell) discuss strategies for podcast growth. They delve into different marketing ideas, promotion tips, and ways to capitalize on social media platforms to attract more listeners. This conversation covers topics like tailored RSS feeds for better SEO, utilizing packaging and show art, collaborations and endorsements, dynamic ad insertion, and leveraging social capital. Here are the top podcast marketing tips from the video: 00:00 Introduction and Technical Difficulties 00:23 Getting to Know Matt Stauffer and Laravel 00:54 The Laravel Podcast and its Potential 02:21 The Evolution of the Laravel Podcast 02:55 The Need for More Exposure and Engagement 03:22 The Impact of High Profile Guests: Taylor Otwell example 03:33 Analyzing Podcast Analytics 06:18 The Importance of Marketing and Packaging 08:22 Optimizing Search Engine Results 12:52 Leveraging Social Media for Podcast Discovery 12:52 Engaging the Community for Podcast Promotion 21:18 Crosspost your podcast on YouTube, generate clips for TikTok, Reels, and Shorts. 28:47 Creating a Podcast Trailer 29:31 Conclusion and Appreciation Check out The Laravel Podcast with Taylor Otweel and Matt Stauffer: https://laravelpodcast.com/ Try Transistor free for 14 days: https://transistor.fm/?via=youtube

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