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Rare Beauty Is Now At Ulta!

1.9K views· 218 likes· 2:52· Mar 19, 2026

About This Video

I got some unexpected beauty mail from Rare Beauty, and it turned into the sweetest little unboxing—because this package was basically their way of announcing that Rare Beauty is now at Ulta. I’d already seen the news online, but seeing it in person (and feeling how heavy this box was) made it extra exciting. Inside, there was a booklet with shade info (we love information), plus a Selena “most-loved” three-piece set and a whole lineup of goodies. I went through everything piece by piece: the Soft Pinch Brush for blushes (super soft and angled—exactly what I want), plus both Soft Pinch Luminous Powder Blush shades they sent me: Joy and Truth. Joy is luminous and instantly screamed springtime, and Truth is this romantic berry that I can wear right now. I also unboxed the iconic Soft Pinch Dewy Liquid Blushes (in Joy and Happy), the Positive Light Liquid Illuminizers (Reveal and Enchant—Enchant is giving garden fairy), a clear brow gel (because hairs need to stay in place), and Soft Pinch Tinted Lip Oils in Hope and Serenity. And yes, the Soft Pinch Matte Bouncy Blush in Worth was right up my alley, because I’m more of a traditional blush girl. Overall, I’m genuinely excited Rare Beauty is at Ulta—because I’m an Ulta girl, and this makes shopping the brand so much easier.

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