What is Google Ads Quality Score?

What is the Quality Score in Google Ads and how can you use it to your advantage if you're a small business advertiser with a limited budget? In this clip from my interview with Louisa from the LMS Collective, I lift the lid on what the Google Ads Quality Score is, how it works, and why it's such an important thing to pay attention to when you're running Google Ads campaigns. For more Google Ads hints, tricks and tips, visit: https://www.theppcmachine.co.uk/google-ads And for an in-depth article about how the Google Ads auction works and the role that Quality Score plays, go to: https://www.theppcmachine.co.uk/the-secrets-of-the-google-ads-auction/ To find out more about the LMS Collective, go to: https://www.facebook.com/groups/LMSCollective/about/ ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ === 👉 The full interview that this clip was taken from can be watched at: https://www.youtube.com/watch?v=6QqsrMRrguU