Facebook Ads or Google Ads - Which is Best for Generating Mortgage Leads?

When it comes to generating leads as a mortgage broker or financial adviser, is it better to use Google Ads or Facebook Ads? Or should you use both? These are questions I’m often asked by the members of my group coaching programme and by my private clients. In fact, the question came up on the last Q&A call that I ran for the members of The Predictable Pipeline Programme. So in this video you can watch a short clip from that call where I answer the question of whether mortgage brokers and IFAs should be using Facebook Ads or Google Ads or both for their lead generation. Useful links: Find out more about The Predictable Pipeline Programme at https://www.theppcmachine.co.uk/predictable-pipeline-programme/ Read more about Facebook Ads versus Google Ads at https://www.theppcmachine.co.uk/mortgage-leads-with-facebook-or-google-ads/ Watch the full group coaching call that this clip is taken from at https://www.predictablepipelinecommunity.com/posts/group-coaching-call-7-march-2023-open-house (members only) Learn how to build a Facebook Ads funnel in this book - https://www.theppcmachine.co.uk/mortgage-lead-generation-book/