What Is a Lead Magnet & Why Do You Need One?

When I start working with a new client and carry out an audit of their digital marketing, they are usually surprised to find that only a very small percentage of their website visitors actually submit an enquiry. In other words, they have a low conversion rate - even though they are not asking their visitors to do anything complicated or trying to get them to part with any money. So, the question is: Why Aren't Your Website Visitors Getting in Touch With You? Well there are various reasons, but they all tend to fall under one of the following headings: 1. Lack of trust 2. Fear of being sold to 3. Not being ready to buy yet 4. Lack of time All of these issues can be addressed if you use a lead magnet.. ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ - - - - - - - - - - - - - 👉 For the next video in this three part series, click here: https://www.youtube.com/watch?v=y0pGqIS7uP4 - - - - - - - - - - - - - Credits: Intro, Outro & Thumbnail - M3X Studios