Split Testing to Get More Mortgage Leads

When it comes to generating mortgage or protection leads using Google Ads, the easy bit is getting the potential client to see and click on your ad. The tricky bit is getting that person to convert into a lead once they reach your website or landing page. One way to improve your landing pages and get more leads is to test out different changes and run experiments (also know as split-tests or A/B tests) to see which changes result in an increase in leads. Watch this video to see some real-life experiments that I have run with my done-for-you clients and to get some tips on things you can change on your landing pages to get more leads. ===== 👉 LEARN MORE ABOUT VALUE PROPOSITIONS: https://www.youtube.com/watch?v=V2ebtK99q1I ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ ===== 👉 The PPC Machine is a complete and proven system for mortgage brokers and financial advisers who want to generate high quality leads from their own websites. You can implement the system yourself with the help of our books and training, or we can do it all for you. Want to build a predictable pipeline of leads for your mortgage or financial advice business? Check out: https://theppcmachine.co.uk/ppp