How to Get Mortgage Leads With Google Ads

* How does Google Ads work? * Why does it often go wrong for people - especially mortgage brokers? * How can you set up Google Ads properly so as it generates mortgage leads for your business? All these questions (and more) are answered in this recording of a Facebook Live event that I ran for members of my private Facebook group called Marketing and Lead Generation for Mortgage Brokers in July 2020. In this video I cover: 👉 How Google Ads Works for Mortgage Brokers ===================================== - The keyword funnel - https://www.theppcmachine.co.uk/whats-a-keyword-funnel/ - Keyword match type in Google Ads - https://www.theppcmachine.co.uk/keyword-matching-in-google-ads/ - Google Ads bidding options - https://www.theppcmachine.co.uk/google-ads-bid-strategies/ - What do Google Ads look like - https://www.theppcmachine.co.uk/expanded-text-ads-now-even-bigger/ 👉 What Makes Google Ads Cost So Much ================================ - Not focusing on a niche - https://www.theppcmachine.co.uk/niche-marketing-mortgage-brokers/ - Not having good adverts - https://www.theppcmachine.co.uk/improve-google-ads-performance/ - Not having a high converting landing page - https://www.theppcmachine.co.uk/google-adwords-landing-pages/ 👉 How to Setup Google Ads to Generate Mortgage Leads ============================================ - Choose your keywords - https://www.theppcmachine.co.uk/build-google-ads-keyword-list/ - Write good adverts - https://www.theppcmachine.co.uk/google-ads-split-testing-boost-performance/ - Set sensible bids and budgets - https://www.theppcmachine.co.uk/google-ads-mortgage-brokers/ 👉 Further Resources =============== - Get some free Google Ads training - https://www.theppcmachine.co.uk/freecourse - Check out the ultimate online training for mortgage brokers who want to take control of their lead generation - https://www.theppcmachine.co.uk/course If you would like to join my Facebook group for mortgage brokers and financial advisers and be the first to know about future online events and free training like this, please go to www.mortgagebrokermarketing.co.uk and click the Join button. I've got various guides and checklists that you can use to help you get mortgage leads from Google Ads without spending a fortune. To download my free guides to Google Ads, go to https://www.theppcmachine.co.uk/free ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE 👉 Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/