My guest for this Facebook Live was Craig Skelton of CS Financial Group. Craig and I talked about the importance of personal and business branding, and he explained how and why mortgage brokers who want to grow their businesses should focus on building a strong brand. Craig also shared tips and advice on how to make the leap into self-employment as a mortgage broker or IFA, and the pros and cons of setting up in business on your own. Here are just some of the things that you’ll learn from this video: - What is branding and why is it important? - Why you should invest in your branding - How branding can build trust and credibility - The ups and downs of building your own brand - The difference between personal branding and business branding - How social media platforms boost your branding - Tips for building and growing your brand online - How branding helps in generating more leads for mortgage brokers and IFAs To learn more about Craig Skelton, head over to his social media accounts: LinkedIn: https://www.linkedin.com/in/craigskeltonuk/ YouTube: https://www.youtube.com/channel/UCGLopmj0_aXAZB_VW3wtYPg Facebook: https://facebook.com/craigskeltonuk/ ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ ===== 👉 This interview was originally broadcast in my exclusive Facebook group just for mortgage brokers and financial advisers where you can ask me any questions about Google Ads and digital marketing. If you'd like to join, head over to http://www.mortgagebrokermarketing.co.uk ===== 👉 The PPC Machine is a complete and proven system for mortgage brokers and financial advisers who want to generate high quality leads from their own websites. You can implement the system yourself with the help of our books and training, or we can do it all for you. Want to build a predictable pipeline of leads for your mortgage or financial advice business? Check out: https://theppcmachine.co.uk/ppp

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