Google Ads Audit - What Happens When You Use the Wrong Keywords

To generate more mortgage leads from your Google Ads, you need to choose the right keywords. A common problem I've often seen when auditing Google Ads accounts for mortgage brokers is that they use keywords that are too broad or generic. This can cause your ads to get shown for the wrong type of searches - meaning you get very few leads and you waste a lot of your ad budget. In this video, I'll show you how damaging it can be to pick the wrong keywords and I'll share some tips for how you can pick better keywords that will help you start generating more mortgage leads from your Google Ads campaigns. ===== Don't forget to check out these other videos about choosing the best keywords: 👉 LEARN HOW TO FIND LOW-COST KEYWORDS  https://www.youtube.com/watch?v=_GSMein30Lg 👉 LEARN MORE ABOUT BUILDING YOUR GOOGLE ADS KEYWORD LIST https://www.theppcmachine.co.uk/build-google-ads-keyword-list/ ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ ===== 👉 The PPC Machine is a complete and proven system for mortgage brokers and financial advisers who want to generate high-quality leads from their websites. You can implement the system yourself with the help of our books and training, or we can do it all for you. Want to build a predictable pipeline of leads for your mortgage or financial advice business? Check out: https://theppcmachine.co.uk/ppp.