When it comes to generating mortgage leads, you can often increase your number of leads and reduce your cost per lead if you make some improvements to your website landing page. The best way to do this is to set up a split-test experiment (also known as an A/B test) where you have two different versions of the page and you send traffic to both versions in order to see which one is the best at converting visitors into leads. And that's easier than it might sound - thanks to a free tool called Google Optimize. In this video I'll show you exactly how to set up one of these experiments in Google Optimize yourself so as you can start getting more mortgage leads from your existing traffic - whether it comes from Google Ads, Facebook Ads, or organic search. ===== 👉 LEARN MORE ABOUT SPLIT TESTING: https://www.youtube.com/watch?v=3gshqTjneNs 👉 LEARN MORE ABOUT THRIVE ARCHITECT: https://theppcmachine/recommends/thrive-themes 👉 LEARN HOW TO INSERT SCRIPT IN HEADERS & FOOTERS PLUGIN: https://wordpress.org/plugins/insert-script-in-headers-and-footers/ 👉 LEARN MORE ABOUT GOOGLE OPTIMIZE: https://optimize.google.com 👉 LEARN HOW TO SET UP GOOGLE ANALYTICS GOALS: https://www.youtube.com/watch?v=Il73YMr50cQ ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ ===== 👉 The PPC Machine is a complete and proven system for mortgage brokers and financial advisers who want to generate high quality leads from their own websites. You can implement the system yourself with the help of our books and training, or we can do it all for you. Want to build a predictable pipeline of leads for your mortgage or financial advice business? Check out: https://theppcmachine.co.uk/ppp

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