7 Google Ads Mistakes That Are Costing You Money

How can you run Google Ads efficiently and make money from it? What is the best way to run Google Ads? Google Ads is one of the main tools I recommend use in order to generate leads in financial services, but some people are wary about using it because either they already lost lots of money or they’ve heard horror stories from others before. But the good news is that, if you're a mortgage broker of IFA, there are ways to run your Google Ads better and generate more clients. So, in this video, I've highlighted the seven biggest mistakes I see people make when they're running Google Ads. Here are the topics that I’ll be discussing: - The reasons why people lose money with Google Ads - The deadly errors you need to avoid when running Google Ads - How to figure out what the ‘right’ keywords are - What is the ideal number of keywords to use for Google Ads - How to determine the best ‘match types’ in Google Ads - How and why you should use negative keywords  - The importance of knowing your ideal niche - The difference between good ads and poor ads - How to build a strong ad group that will keep your costs down - Why you should not keep display select enabled - The impact of avoiding these Google Ads mistakes  ===== 👉 DISCOVER HOW TO BUILD YOUR OWN MORTGAGE LEAD GENERATION MACHINE Download this free guide that shows you how it's done: https://www.theppcmachine.co.uk/mortgage-lead-machine/ ==== 👉 This training session was originally broadcast as a Facebook Live in the Marketing and Lead Generation for Mortgage Brokers Facebook group. If you'd like to join, head over to http://www.mortgagebrokermarketing.co.uk === 👉 The PPC Machine is a complete and proven system for mortgage brokers and financial advisers who want to generate high quality leads from their own websites. You can implement the system yourself with the help of our books and training, or we can do it all for you. Want to build a predictable pipeline of leads for your mortgage or financial advice business? Check out: https://theppcmachine.co.uk/ppp