Why Your Small Business Should Use HubSpot As Its CRM [As Told By Business Owner]

I'm going to tell you why your small business needs a CRM and why HubSpot could help you elevate your sales process. I'm sharing you the insight I have from owning two businesses that both use HubSpot. If your business is generating more than a few leads per month, you should highly consider a CRM for your sales process. A CRM (customer relationship management) is a technology that will help you manage relationships and communications with your customers and potential customers. When it comes to organization and follow up, utilizing a CRM platform is a game changer. CRM increases sales (by up to 29%), improves productivity (by up to 34%) and boosts forecast accuracy (by 40%) [source]. If you’re a small business, you may be thinking that you’re not large enough to use a CRM, but you’re wrong. 91% of companies with more than 11 employees use a CRM system and 50% of companies employing fewer than 10 people do as well