I’ve worked with many small, local businesses over the years pertaining to SEO. I can’t tell you how many times a client wants to improve their rank on Google so they propose an idea to generate more business, like building city-level pages. The business owner or marketer wants to dominate at hyperlocal, local or state-wide level. They believe creating suburb, city or state-level pages is an easy way of acquiring customers to accomplish their goal. Let me explain what suburb, city and state-level pages are all about: In this video, I'll dive into the pros and cons of city-level pages and whether or not you should implement this for your SEO strategy.

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