Service Area Pages for SEO: Best Practice & Real-Life Examples

Service Area Pages (SAP's) are unique pages built on a website that target specific suburbs or cities that a business services and conversely wants to generate leads from. For example, if a roofing company is located in Columbus, Ohio, they want to get traffic from the keyword, "Columbus Roofing Company," but they also want to populate when people search hyperlocally at the suburb level, like "Dublin, OH Roofing Company." This is where Service Area Pages come into play. This roofing company would build pages for numerous suburbs.  Service Area Pages are controversial because it's hard to come up with unique content for the same service in 30 suburbs. The content can be deemed as low-quality and duplicative, which can raise a red flag with Google. Jason Parks of The Media Captain walks through best practices for building Service Area Pages and shows tactics used on their clients to create well-optimized and time efficient SAP's. --------------------------------------------------------------------------------------------------------- 📑TABLE OF CONTENT 0:00 Intro 0:31 What is a Service Area Page 1:05 What a Service Area Page Looks Like 1:53 Why Service Area Pages are Controversial 2:39 Template for Structuring Content on Service Area Page 7:01 What a Mock-Up Looks Like on Service Area Page 8:08 Additional Tips on Service Area Pages 9:12 Closing