PPC Management Checklist

If you are looking to better manage your PPC campaigns, it's important to follow a PPC Management Checklist. Jason Parks of The Media Captain walks through some of the most important items to follow on a consistent basis. This checklist should provide more consistency, find areas of improvement and ultimately improve your campaign performance. [0:30] - Search Terms Audit [0:55] - Negative Keywords [1:33] - Keyword Hogs [2:12] - +/- Conversions [2:45] - Benchmark Conversion Rate [3:10] - Device Spotcheck [3:40] - Advertising Spotcheck [4:00] - Ad Extension Spotcheck [4:27] - Auction Insights