Is Bing Advertising Worth It?

Even though Bing has a much smaller footprint than Google, there are many benefits to advertising on Bing. There can be a cheaper cost per click due to less competition. A lower cost per click can lead to a lower cost per conversion, improving profitability. Bing also has a lot of momentum and eyeballs with the advancement of ChatGPT. Jason Parks of The Media Captain goes into detail on whether or not advertising on Bing is worth it.