How to Get Product Reviews in Google Search and on Google Shopping

Online reviews are really important. They legitimize your brand and your product. Around 95% of consumers read reviews before they buy anything. 72% of customers say they use Google reviews to find businesses [source]. How do you get these catchy yellow star reviews to populate on Google’s search results just like your competitors? I’m going to teach you the ins and outs of product and brand reviews on Google. This includes getting your reviews to populate in the organic search results, Google Shopping and PPC ads. Surprisingly, there’s a different strategy for getting reviews to populate in these different places.